With the holiday season approaching, local businesses are in full gear for the many tasks ahead. Customers can expect wide-ranging extravagance in any sort of store.
Decorations have swept aisles all across Milford. Due to the fact that studies show a customer is more likely to walk into a store if it has the “Holiday Cheer,” stores have turned up the holiday mood with festive greens, snowflakes and other signs of the season.
Sophomore Maddie Salai states, “Decorations get me in the holiday spirit and it feels like childhood, which makes me want to buy more things.”
Not only do stores use this marketing tactic to make customers like Salai feel more at home but also to interest them in their products.
Stores like Macy’s and Home Goods are masters at this tactic. Their decorations have intrigued millions of customers to buy from their stores. Even restaurants and food chains break out their decorations and holiday specials.
Owner of Harbor Eats Mia Ramadei has found that the specials become a big hit during the holidays and invite more customers into her deli.
Ramadei expresses, “They make me, my customers, and my employees happy.”
Other restaurants like Starbucks and Dunkin have also found putting out signature drinks and other specials to be a cash grab with more people coming in to try the crazy new flavors.
Downtown Milford is a prime example of how independent stores attract customers during the holiday season. Wreaths on street lamps lead a path to the holiday festivities on the green. Between Small Business Saturday November 29, a holiday popup market aimed at getting residents to do their holiday shopping downtown, and the annual city tree lighting November 28, local stores downtown have been bursting with customers in the holiday spirit. The upcoming Lamplight Stroll, December 6, encourages people to go from store to store getting stamps on a passport—all while stocking up on the gifts they need for friends and family—and they’re greeted by holiday decor and even Christmas treats and seasonal baked goods.
Senior Amy Lahav states, “The wait time for restaurants on the green was 1 hour long, but finally seeing the trees lit was worth it.”
